Local is Everywhere
Online marketing is now moving towards geo-targeted display ads. This paradigm shift is fueled by mushrooming handheld portable devices such as smart phones and tablet computers that are increasingly...
View ArticleB2B vs B2C Marketing Tactics
There are some similarities in the tactics used in business to business (B2B) and business to consumer (B2C) marketing, but there are also some stark differences. The tactics you choose may vary based...
View ArticleUse Retargeting to Extend Your Online Presence
Some businesses are using retargeting on their websites to increase their conversion rates. Retargeting increases your website’s success by allowing your ads to follow visitors around other sites they...
View ArticleEffective Methods to Target Local Customers
Targeting local traffic is an important website marketing strategy. According to a variety of studies that have been done regarding website traffic, approximately 80% of people doing an online business...
View Article5 Reasons to Use Display Ads
Originally posted on Business2Community.com According to recent reports by Forbes.com, 90 percent of ad agencies and marketers believe that display ads are a great way to increase branding for your...
View ArticleSuccess with Enticing Advertising
Originally posted on Business2Community.com If there’s one thing that everyone hates, it’s an annoying advertisement. If you need to build awareness of your brand, advertising is a useful tool, but...
View ArticleTips to Improve Your Online Display Ads
If you rely on online display advertising to spread the word about your company or products, you need to ensure your ads are of the highest quality. Poor advertisements that are unreadable and ugly do...
View ArticleThe Basics of Ad Exchanges
Online advertising space has become the primary way for websites to make money. At the moment, 35-40% of advertising transactions occur directly between publishers and advertisers. Industry experts...
View ArticleThe New Display Advertisement
Originally posted on Business2Community.com Advertising has a huge effect on customer awareness of your brand, so it is of immense importance to choose an ad that correctly fits the needs of your...
View ArticleHow Dynamic Are Those Ads?
Making online ads dynamic increases reader engagement and boost conversion rates, but you must be careful how you implement them. Overuse of dynamic elements in your ads can be counterproductive as...
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